Territory Manager Scandinavia

Location: Stockholm, Stockholm County, Sweden



This position is no longer posted.

Requisition Number: 237

Position Title:

External Description:

As the world’s leading Snowboard Company, Burton designs and manufactures industry-leading products for snowboarding and the snowboard lifestyle, including snowboards, boots, bindings, outerwear and layering as well as year-round apparel, packs/bags and accessories. Privately held and owned, Burton’s headquarters are in Burlington, Vermont with offices in Austria, Japan, Australia, California, Canada and China.


Based in Stockholm, we are currently looking for a (start June 2020):

Territory Manager Scandinavia (f/m/d)



  • Responsible for the Burton brand in the four Scandinavian countries: Sweden, Norway, Finland and Denmark
  • Formulate, implement and execute the sales and marketing strategy in collaboration with Europe Business Directors across all channels (Wholesale and Direct to Consumer)
  • Develop and implement aligned growth plan for channel/category distribution of the territory market including pricing, account growths, customer/market analysis and key city distribution plan
  • Manage agencies and distributors in alignment with the Brand’s respective territory plan regarding sales and doors plan, marketing spending and activations; plan and propose sales organization’s changes where necessary and relevant
  • Take responsibility for revenue goals, budgets, pricing, sales forecasts, sales targets and track results accordingly
  • Co-develop go-to-market-plan together with EU Marketing and Sales Directors and coordinate all local marketing execution together with the team in Sweden
  • Manage sustainable relationships with key field clients, understand their business model and try to develop win-win solutions
  • Present the product lines and lead education programs (clinics) to sales team and key customers
  • Provide outstanding people management, recruitment, motivation, training and development
  • Manage showrooms, product line showings, presentations and other events


  • Bachelor or Master’s degree in economics (major in sales management, marketing, or similar)
  • Proven track of min. 3 years of successful leadership in sporting goods or apparel business in Scandinavia – ideally in a multi-channel organization with business-to-business sales management
  • Entrepreneurial spirit, creative and highly effective team player, strategic thinking ability with excellent presentation and communication skills
  • Customer-centric mindset by putting the consumer at the heart of every decision
  • Native in Swedish, solid skills in English both oral and written; German and/or Norwegian are a plus
  • Advanced skills with MS-Office
  • Strong willingness to travel within Scandinavia, to the Europe HQ in Innsbruck and other international locations if required


  • Unique, outstanding and challenging position at the global market leader of snowboard and snowboard lifestyle industry
  • International environment, vivid atmosphere
  • Competitive, rewarding compensation package

We are looking forward to receiving your CV and cover letter!



Community / Marketing Title: Territory Manager Scandinavia

Company Profile:

EEO Employer Verbiage:

We consider applicants for all positions without regard to race, color, religion, creed, gender, gender identity, national origin, age, disability, citizenship, marital or veteran status, sexual orientation, or any other legally protected status.

Location_formattedLocationLong: Stockholm, Stockholms lan SE


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