Retention Marketing Specialist

Location: Austria

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Requisition Number: 528

Position Title:

External Description:

Starting in September we are currently looking for a:

Retention Marketing Specialist (m/f/d)

 

THE PRIMARY RESPONSIBILITIES FOR THIS POSITION ARE:

  • Own and drive Burton Europe’s retention marketing strategy across the customer lifecycle by developing and executing CRM strategies for our DTC business online & in-store
  • Monitor and evaluate performance of the retention program and assess against goals & KPIs (e.g. demand, leads and CLV)
  • Drive segmentation strategies, lifecycle workflows, lead acquisition, up-selling and cross-selling functions, new technologies and tools forward
  • Manage and improve our retention channels such as email marketing, customer loyalty program, and potential future retention channels
  • Develop and execute the email marketing calendar, reflecting the seasonal launches, overarching brand messaging, promotions, key products and events
  • Collaborate closely with the Data & Analytics team for reporting capabilities and A/B testing
  • Accompany the technical integration of new retention tools and ensure data protection
  • Research emerging industry trends and best practices for implementation

ESSENTIALS FOR THIS ROLE ARE:

  • 5 years of experience in CRM marketing or digital marketing
  • Expertise in life cycle marketing, email marketing and loyalty
  • Advanced data analytics, HTML, email coding and building customer journey skills
  • Strong attention to data-driven thinking and data privacy
  • Fluency in English required, further language skills are a plus
  • Ability to work proactively and autonomously
  • Excellent problem solving and interpersonal communication skills, open-minded, positive, agile global team player and team lead
  • Solid business understanding, Salesforce and e-commerce experience preferred
  • Affinity for the snowboarding/outdoor lifestyle would be a plus

OUR OFFERING:

  • A strategic position at the global market leader in the snowboard & snowboard lifestyle industry
  • Very good team spirit, flat hierarchies, shared outdoor activities
  • Working as part of a multinational team, located in the heart of the Alps
  • Competitive, rewarding compensation package, depending on your qualifications and experience min. gross € 35.000 p.a.

 

We are looking forward to receiving your CV and cover letter in English online!

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Community / Marketing Title: Retention Marketing Specialist

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The Burton community believes in respect for all people and the planet. We embrace and strive for a community that values differences and stands for equality and the fight to get there. Regardless of how you identify, how the world sees you, or how you play outside, please feel welcome to apply and join our community.

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